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Cruise lines earn prestigious recognition from Ethisphere Institute

Seattle, Wash., March 28, 2013 – For the second consecutive year, Holland America Line and Seabourn were named among the World’s Most Ethical Companies by Ethisphere Institute, a leading business ethics think-tank.

Out of a record number of nominations for the award, Holland America Line and Seabourn secured their spots on the list by implementing and maintaining business practices and initiatives that are instrumental to each company’s success and benefit the community.

Vice President, General Counsel and Chief Ethics Officer Kelly Clark and Ethics and Compliance Specialist Juliet Schubert accepted the 2013 World’s Most Ethical Companies award on behalf of Holland America Line and Seabourn at an event March 6 in New York.

“We are deeply honored to be named to the prestigious World’s Most Ethical Companies list once again,” said Clark. “We pride ourselves on being committed to having the highest ethical standards, and that is one of the reasons why both Holland America Line and Seabourn are leading brands in the cruise industry.”

In selecting World’s Most Ethical Company winners, Ethisphere Institute reviews a candidate’s code of ethics, litigation and regulatory infraction history; evaluates the investment in innovation and sustainable business practices; looks at activities designed to improve corporate citizenship; and studies nominations from senior executives, industry peers, suppliers and customers.

“Not only did more companies apply for the World's Most Ethical Companies recognition this year than any year in the past, which demonstrates that ethical activity is an important part of these companies' business models, but we also are seeing more companies be proactive and create new initiatives that expand ethics programs and cultures across entire industries, such as industry-based ethics associations and other activities,” said Alex Brigham, executive director of Ethisphere. “We are excited to see the 2013 World's Most Ethical Companies take a leadership position and embrace the correlation between ethical behavior and improved financial performance.”

This is the seventh year Ethisphere has published the World’s Most Ethical Company rankings. Ethisphere reviewed hundreds of companies and evaluated a record number of applications utilizing its proprietary methodology through in-depth research and multistep analysis, naming the companies that surpassed their industry peers to this year's World's Most Ethical Companies list. The 2013 list features companies in more than three dozen industries, including several headquartered outside of the United States.

Read about the methodology and view the complete list of the 2013 World’s Most Ethical Companies at

Ethisphere, a provider of independent verification of corporate ethics and compliance programs, awards Ethics Inside Certification exclusively to companies that implement adequate standards, systems and programs to reasonably prevent compliance failures and ethical breakdowns, and can demonstrate the existence of a superior employee and leadership culture that promotes ethical business practices.

For more information about the Seabourn fleet, contact a professional travel agent, call Seabourn at 1-800-929-9391 or visit

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Notes to Editors:
Seabourn is consistently ranked among the world’s top travel choices by professional critics and the discerning readers of prestigious travel publications such as Departures, Travel + Leisure and Condé Nast Traveler. Its stylish, distinctive cruising vacations are renowned for:

  • Six intimate ships with just 104 or 225 suites
  • Unique itineraries visiting must-see cities and hidden gems where larger ships cannot follow
  • Intuitive, gracious service provided by a staff passionate about pleasing our guests
  • Spacious all-suite accommodations with sweeping ocean views – many with verandas
  • Gourmet dining experiences as fine as the best restaurants anywhere
  • Open bars throughout the ship and fine wines poured with lunch and dinner

Seabourn is a proud member of World’s Leading Cruise Lines. The exclusive alliance also includes Carnival Cruise Lines, Holland America Line, Princess Cruises, Cunard Line and Costa Cruises. Seabourn is a brand of Carnival Corporation and plc (NYSE/LSE: CCL and NYSE: CUK), and supports the Ocean Conservation & Tourism Alliance, dedicated to education and promotion of best practices for protecting the marine environment.