SEABOURN UNVEILS ENHANCED ‘SEABOURN CLUB’ LOYALTY PROGRAM

SEATTLE, June 15, 2025 – Seabourn, the leader in ultra-luxury cruising and expedition travel, is enhancing its renowned “Seabourn Club" loyalty program to reflect the needs and preferences of today’s luxury traveler. Launching October 20, 2025, and shaped by guest and trade partner feedback, the updated program will introduce new benefit options, accelerated access to loyalty level status, and a refined cruise award structure, enhancing the overall experience while continuing to offer one of the most generous loyalty programs in luxury cruising.

With these updates, Seabourn is deepening its commitment to recognizing loyalty in more thoughtful ways, from Club Level benefits to complimentary award cruises. The revised program balances meaningful new benefits and recognition to ensure that loyalty is celebrated on every voyage.

“We recognize that guest preferences continue to evolve, and we’ve taken a closer look at how we can better align Seabourn Club with what today’s travelers expect, especially when it comes to faster access to meaningful benefits and enjoying a richer suite of onboard enhancements,” said Mark Tamis, president of Seabourn. “Simple but important items such as complimentary upgraded Wi-Fi and laundry, will now be more attainable for guests who want those perks, making one of the industry’s top loyalty programs even stronger.” 

New Perks and Earlier Access, Inspired by Guest Feedback

The updates are grounded in extensive guest feedback, with a focus on delivering benefits guests can enjoy on every voyage. The revised program will keep signature benefits guests already know and enjoy, while adding new enhancements at select membership levels, including:

• New choice benefits for guests (certain restrictions apply):
  • Upgraded Streaming Wi-Fi package beginning at Silver Member level
  • Complimentary laundry beginning at Gold Member level
• Lower thresholds to achieve Silver, Gold, Platinum, Diamond, and Diamond Elite Member levels, allowing guests to unlock benefits earlier and more often. For example, a guest will become a Silver Member with 15 points instead of 20. The change will mean automatic Club Member level elevation for 23 percent of current Seabourn guests when the program goes into effect on October 20, 2025.
• Guests will now earn Seabourn Club Points for paid upgrades to penthouse and premium suites. This is in addition to the existing ways guests already earn Club Points.
• Diamond and Diamond Elite special events have been reinstated on every voyage.

 Award Cruises Remain a Signature Benefit

Complimentary award cruises will continue to be a hallmark of the Seabourn Club experience, with a refreshed structure that allows guests to continue to build toward future cruise awards over time. Under the new program:

• Guests will earn a 7-day Club Award Cruise at 350 Club Days and an additional 14-day Club Award Cruise 110 Club Days later.
• After 460 Club Days, guests will then earn an additional 7-day Club Award Cruise every 110 Club Days.

Special Promotion for Guests Near a Milestone

Guests who are close to earning a Milestone Award Cruise under the current program will have an opportunity to do so before the updated program takes effect. From July 15 to October 19, 2025, Seabourn will offer a special booking promotion to provide guests with the opportunity to book eligible cruises and receive advance credit for those days prior to their voyage. This allows them to reach their Milestone Cruise Award under the current requirement, which is 140 redeemable sailed days for a seven-day cruise and 250 days for a 14-day cruise.

For more details about the updated Seabourn Club loyalty program, please visit Seabourn’s website. Seabourn Club members will receive communications throughout the transition period, with timely updates leading up to the October 20, 2025 program launch.

About Seabourn: 

Seabourn represents the pinnacle of ultra-luxury ocean and expedition travel and operates a suite of six modern ships. The all-inclusive, boutique ships offer all-suite accommodations with oceanfront views; award-winning dining; complimentary premium spirits and fine wines available at all times; renowned service provided by an industry-leading crew; a relaxed, sociable atmosphere that makes guests feel at home; a pedigree in expedition travel through the Ventures by Seabourn program and two new ultra-luxury purpose-built expedition ships, including Seabourn Venture that launched in 2022 and Seabourn Pursuit in 2023. Seabourn takes travelers to every continent on the globe, visiting more than 400 ports including marquee cities and lesser-known ports and hideaways. Guests of Seabourn experience extraordinary offerings and programs, including partnerships with leading entertainers, dining, personal health and wellbeing, and engaging speakers. 

Seabourn is a brand of Carnival Corporation and plc (NYSE/LSE: CCL and NYSE: CUK). 

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