Seabourn Launches “This Is Your Momenttm” Campaign, Targeting Empowered, Affluent Travel Decision Makers
SEATTLE, January 19, 2022 — Seabourn is launching a dynamic new brand campaign today to focus on empowered and affluent travel decision makers, themed “This Is Your MomentTM." The multi-platform campaign, created with Los Angeles agency Grace Creative, reaches audiences via television, print, and digital media. Seabourn has a decades-long reputation as one of the world’s most exclusive ocean travel and expedition travel companies. Its luxury small-ship fleet offers rare and unique access to the world’s most remote and pristine locations.
The campaign rolls out ahead of the line’s 2022 inaugural expedition voyages and is designed to engage discerning travelers who are passionate about exploring destinations of inspiring beauty, activity, and culture at the most opportune “moment” in their lives. The campaign will also target broader groups to reach a wider audience, including LGBTQ+ and BIPOC communities.
“Our mission at Seabourn is to enable our guests to live the largest possible life,” said Josh Leibowitz, president of Seabourn. “Our research points to the fact that each household has a decision maker who drives the travel planning process. With Grace Creative, we identified the empowered and affluent female decision maker as one of our core customer targets and created this new campaign centered on the theme ‘This is Your Moment.”
Key to the campaign are “Seabourn Moments,” the personal, often-unexpected experiences and services that distinguish a Seabourn voyage from all other forms of luxury travel. These surprise-and-delight moments have become a recognized part of the transformative Seabourn experience. The campaign video also includes scenes of Seabourn guests on remote beachfronts, exploring whitewashed villages, paddling kayaks toward icebergs in Antarctica and surrounded by the stunning beauty of Norwegian fjords. This is the active luxury that only Seabourn can deliver.
According to market research conducted by Grace Creative, women over 50 make 87% of travel decisions, hold $19 trillion in assets, and account for 80% of travel advisors who are vital to the Seabourn business.
“Women who are 50 and older are in a transition period when they can own, reinvent, and follow their passions for their next act. And they have the resources to do it,” said Jennifer Nottoli, Managing Director of Grace Creative. “Our goal with Seabourn’s ‘This Is Your Moment’ campaign is to speak to women authentically and resonate with their passions, either for themselves or with their partners, as they enter midlife and beyond.”
“This Is Your Moment” also represents a significant moment for Seabourn. The line is entering a new chapter in its history with the upcoming launches of its first purpose-built expedition vessels, Seabourn Venture and Seabourn Pursuit. Each will take to the waters and embark on unparalleled expeditions to extraordinary destinations, with the two new ships arriving in 2022 and 2023, respectively. Meanwhile, with its existing award-winning five-vessel ocean fleet, Seabourn is seizing the moment to appeal to luxury-minded travelers who can’t wait to get out and explore the world again.
Seabourn represents the pinnacle of ultra-luxury travel. The all-inclusive, boutique ships offer all-suite accommodations with oceanfront views; award-winning dining; complimentary premium spirits and fine wines available at all times; renowned service provided by an industry-leading crew; a relaxed, sociable atmosphere that makes guests feel at home; a pedigree in expedition travel through the Ventures by Seabourn program and two new ultra-luxury purpose-built expedition ships coming in 2022 and 2023. Seabourn takes travelers to every continent on the globe, visiting more than 400 ports including marquee cities and lesser-known ports and hideaways. The line is also the official cruise partner of UNESCO World Heritage.
For reservations or more details, please contact a professional travel advisor; call Seabourn at 1-800-929-9391 or visit www.seabourn.com. A dedicated shore excursion call center is available for guests at 1-800-984-3225.
Ultra-luxury Seabourn currently operates a fleet of five modern ships with two under construction and is a proud member of World's Leading Cruise Lines. The exclusive alliance also includes Carnival Cruise Lines, Holland America Line, Princess Cruises, Cunard Line, Costa Cruises, AIDA, P&O Cruises UK, and P&O Cruises Australia. Seabourn is a brand of Carnival Corporation and plc (NYSE/LSE: CCL and NYSE: CUK). Seabourn is the official cruise partner of UNESCO World Heritage under a multi-year agreement to help promote sustainable tourism at World Heritage sites around the world. Our highest responsibility and top priorities are compliance, environmental protection and the health, safety and well-being of our guests, team members, and the people and communities our ships visit.
Notes to Editors:
Seabourn is consistently ranked among the world's top travel choices by professional critics and the discerning readers of prestigious travel publications such as Departures, Travel + Leisure and Condé Nast Traveler. Its stylish, distinctive cruising vacations are known for:
- Intimate ships with a private club atmosphere
- Intuitive, personalized service provided by staff passionate about exceeding guests expectations
- Curated voyages to all seven continents delivering award-winning experiences
- All ocean-front suites, luxuriously appointed
- Complimentary premium spirits and fine wines available on board at all times
- Welcome Champagne and complimentary in-suite bar stocked with your preferences
- Tipping is neither required, nor expected
- Finest resort at sea that is masterfully designed
- World-class dining, further enhanced through a culinary partnership with Chef Thomas Keller
- All dining venues are complimentary, dine where, when and with whom you wish
- Seabourn Conversations, connecting with visionary experts
- Ventures by Seabourn™, optional shore excursions, enhance and extend your experience in select destinations*^
- Select purposeful and sustainable travel experiences as the Official Cruise Partner of UNESCO*
- Spa & Wellness with Dr. Andrew Weil, featuring an exclusive mindful living program*
- An evening entertainment experience in collaboration with Sir Tim Rice, produced exclusively by Belinda King Creative Productions†
- Committed to environmental stewardship and sustainability
* Optional programs, for additional charge
^ Available on Seabourn Odyssey, Seabourn Sojourn, Seabourn Quest, Seabourn Encore, Seabourn Ovation
† Not available on board Seabourn Venture